Paul Mas are named at the 16 position in the World’s Most Admired Wine Brand by Drinks International.
More than 200 of the world’s top masters of wine, sommeliers, educators and journalists took part in the annual poll, which pits wine brands from all regions, styles and qualities against each other.
From the Magazine DRINKS INTERNATIONAL :
“The Academy of masters of wine, sommeliers, educators and journalists has increased slightly to 202 and the number of winning winemakers recognising Most Admired Wine Brands in their marketing has increased exponentially.
The voting criteria and methodology are unchanged. Once again academy members had three choices and were provided with a list of previous winners and other well-known brands.
Should their admired brands fail to appear in the list, the members put forward their own for inclusion.
They were also able to give reasons for their choices or remain anonymous if they wished.
The list shows a diversity of styles as Academy members were asked to base their three votes on the following criteria:
The wine should be of consistent or improving quality
It should reflect its region or country of origin
It should respond to the needs and tastes of its target audience
It should be well marketed and packaged
It should have strong appeal to a wide demographic”
